When it comes to strategy, logic isn’t always your friend. Since most of your competitors have access to similar information, if they all followed the most logical argument, they'd all end up with products so similar customers would find it hard to differentiate between them.
Thanks for sharing this Dave. Although I tend to read a lot around various topics, this is one of the articles that I mentally keep getting back to every few days!
Thanks for sharing this Dave. Although I tend to read a lot around various topics, this is one of the articles that I mentally keep getting back to every few days!